Why I Created The Lash Kartel

I created The Lash Kartel because I know what it’s like to hustle, to want to feel good, and to be that baddie—even when life feels heavy.

As a wāhine Māori from Nelson, I wanted to build a brand that makes beauty affordable, luxe, and easy for everyone.

Lashes have always been my thing—they’re that final touch that makes you feel like you’ve got your life together (even if you don’t).

But lash appointments aren’t always in the budget or the schedule, so I created DIY kits that bring the salon to you. No gatekeeping, no appointments, just lashes on your terms.

This is more than lashes—it’s about confidence, community, and showing up for yourself.